Knorr: brand profile

Unilever's single biggest brand is Knorr, the food business acquired as part of Bestfoods in 2000. Despite its extensive portfolio of brands, Unilever had comparatively few with a truly global footprint prior to the Bestfoods deal. Certainly none even came close to matching Knorr's extensive international profile. The brand is sold in more than 80 countries, and its product range covers a huge collection of soups, sauces, bouillons and prepared pasta, rice and potato meals. Click here to find out more (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

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Competitors: see Food Sector index for other companies and brands

The Adbrands Company Profile of Knorr summarises the brand's history and current market position . Subscribers may access the following website links:

Knorr website

Knorr US	Knorr Germany
Knorr France	Knorr Denmark
Knorr Austria	Knorr Finland
Knorr Hungary	Knorr Italy
Knorr Netherlands	Knorr Poland
Knorr Switzerland	Knorr Ireland

Unilever

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