Knorr: brand profile

Unilever's single biggest brand is Knorr, the food business acquired as part of Bestfoods in 2000. Despite its extensive portfolio of products, Unilever had comparatively few with a truly global footprint prior to the Bestfoods deal. Certainly none even came close to matching Knorr's widely spread international profile. The brand is now sold in more than 100 countries, and its product range covers a huge collection of soups, sauces, bouillons and prepared pasta, rice and potato meals. Several other Unilever brands have been migrated into the Knorr masterbrand since 2002.

Which agencies handle advertising for Knorr? Find out more from the Adbrands Account Assignments database

Who are the competitors of Knorr? See Food Sector indexes for other companies

Subscribers only: Adbrands profile Account assignments and selected regional contact information.

Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

The Adbrands Company Profile of Knorr summarises the brand's history and current market position . Subscribers may access the following website links:

Knorr website

Unilever

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