Lidl & Schwarz (Germany)

Lidl claims to be Europe's largest chain of discount superstores, with around 6,800 outlets across the region in more than 20 countries, under the banner "Top quality always cheap!". Although it specializes in groceries, it also offers a select range of other goods including clothing and home electrical products, sometimes as limited period promotional specials. Click here for an Adbrands Snapshot of Lidl (subscribers only). Adbrands Snapshots provide a summary analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and identify key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

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Lidl

Kaufland

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