Maggi (Germany)

Maggi is the main international culinary brand in the Nestle portfolio, and #2 in the worldwide sector to Unilever's Knorr. It is one of the company's strategic global brands, distributed in around 60 countries worldwide, although it is strongest in its heartland of continental Europe, especially Germany, where it regularly features as the country's most trusted food brand. Click here for an Adbrands Snapshot of Maggi (subscribers only). Adbrands Snapshots provide a summary analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and identify key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

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Competitors: see Foods Sector index for other brands and companies

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