Mercedes-Benz: Brand Profile

Mercedes holds its own as one of the world's most prestigious luxury brands. Although it is rivalled in the luxury automobile sector by BMW, Lexus and others, the Mercedes badge arguably carries more status than any of its competitors. Not only does ownership imply wealth, but also good taste reflected by the brand's understated glamour. However the badge became a little tarnished in 2004 as quality control slipped and competition increased dramatically. Parent company Daimler launched a major program to re-establish the Mercedes credentials in 2005, and since the demerger of troubled Chrysler a year later has given the Mercedes brand its complete attention.

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Competitors: see Cars Sector index for other companies

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Mercedes-Benz website

C-class	A-class
E-class	Mercedes-AMG

Daimler

Mercedes-Benz worldwide

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