Mercedes-Benz: brand profile

Mercedes holds its own as one of the world's most prestigious luxury brands. Although it is rivalled in the luxury automobile sector by BMW, Lexus and others, the Mercedes badge arguably carries more status than any of its competitors. Not only does ownership imply wealth, but also good taste reflected by the brand's understated glamour. However the badge became a little tarnished in 2004 as quality control slipped and competition increased dramatically. DaimlerChrysler launched a major program to re-establish the Mercedes credentials in 2005. Click here to access the Adbrands profile (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

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Competitors: see Cars Sector index for other companies

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Mercedes-Benz website

C-class	A-class
E-class	Mercedes-AMG

DaimlerChrysler

Mercedes-Benz worldwide

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