Müller yoghurt: brand profile

In just 15 years, Müller, the German range of yoghurts and desserts, has risen to become one of the UK's leading food brands, outselling every other edible product except Walkers' crisps, and such megabrands as Birds Eye, Kellogg, Cadbury and Heinz. It is an astonishing achievement, matched by the brand's dominance in its domestic market. How on earth did a humble pot yoghurt reach such heights? Click here for the Adbrands.net profile (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

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Competitors: See also Food Sector index for other companies and brands

The Adbrands Profile of Müller summarises the brand's history and current operations. Subscribers may access the following website links:

Theo Müller Group

Müllermilch	Sachsenmilch
Loose	Yogz
Weihenstephan	Almhof
Optipack	Culina

Müller World	Müller (Germany)
Müller (UK)	Müller (Italy)

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