Müller yoghurt: brand profile



In just 15 years,
Müller, the German range of
yoghurts and desserts, has risen
to become one of the UK's leading food brands, outselling every other edible product
except Walkers' crisps, and such megabrands as Birds Eye, Kellogg, Cadbury
and Heinz. It is an astonishing achievement,
matched by the brand's dominance in its domestic market. How on earth did a
humble pot yoghurt reach such heights? Click here for the Adbrands.net
profile (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major
markets.
Advertising: Which agencies handle advertising for Müller? The searchable account
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information.
Competitors: See also Food
Sector index for other companies and brands


The Adbrands Profile of Müller summarises the brand's history and current
operations. Subscribers may access the following website links:
Theo Müller
Group
Müllermilch |
Sachsenmilch |
Loose |
Yogz |
Weihenstephan |
Almhof |
Optipack |
Culina |
Müller World |
Müller (Germany) |
Müller (UK) |
Müller (Italy) |
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