Opel (Germany)

Opel is General Motors' main car-making subsidiary in Europe, and the company's largest division outside North America. British business Vauxhall operates as a subsidiary of Opel, itself a unit of GM Europe. The company has been plagued by problems in recent years. The management team has been hit by a series of upheavals while market share, especially in Germany, has nose-dived. The company is attempting to repair the position with huge investments and a string of new models. Click here to access the Adbrands profile (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

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Competitors: see Cars Sector index for other companies and brands

The Adbrands Company Profile of Opel summarises the company's history and current operations. Subscribers may access the following website links:

Adam Opel website

Opel	Vauxhall Motors

General Motors

Opel Czech Republic	Opel Japan
Opel Finland	Opel Netherlands
Opel France	Opel Norway
Opel Germany	Opel Poland
Opel Hungary	Opel Spain
Opel Iceland	Opel Sweden
Opel India	Opel Switzerland
Opel Italy	Opel Taiwan

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