Procter & Gamble (Germany)

Germany is one of Procter & Gamble's biggest global markets after the US. In addition to its main international brands, the group markets several well-known domestic products. The biggest change to the local business in many years was created by the acquisition of global haircare company Wella, also based in Germany, and its fragrance subsidiary Cosmopolitan Cosmetics. Another German-based brand, Braun, joined the group as a result of the purchase of Gillette in 2005. Click here to access the Adbrands profile (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

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The Adbrands Company Profile of Procter & Gamble Germany summarises the company's history and current operations. Subscribers may access the following website links:

Procter & Gamble Germany

Pampers	Wick
Olaz (Olay)	Herbal Essences
Always	Blend-a-med
Wella	Pringles
Hugo Boss	Pantene
Ace	Lenor
Bess	Ariel
Thermacare	Actonel
Fairy	Mr Proper
Swiffer	Iams/Eukanuba
Charmin	Actonel
Bounty	Tempo
Max Factor by Ellen Betrix	Dash
Febreze	Head & Shoulders

Procter & Gamble

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