Porsche (Germany)

Porsche is the world's best-known luxury sports car marque, a name that is instantly associated with supreme automotive design. Adding to its lustre, the group is also one of the industry's most profitable businesses. It has defied the accepted formula of high volume production to maintain a gold-plated reputation as the definitive automobile status symbol. A key contributor to the group's success is the fact that it remains a family-controlled business in which quality and design play as important a role as volume and market share. During 2006, the company also became the largest shareholder in much larger manufacturer Volkswagen, with whom it has long-established historical ties. In a series of deft corporate manoeuvres since then, Porsche has built on that holding to establish itself as the dominant force in a massive automotive group which includes not only the Volkswagen empire but also truckmakers MAN and Scania. Click here to access the Adbrands profile (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

Advertising: Which agencies handle advertising for Porsche? The searchable account assignments database is available to full subscribers to Adbrands.net premium services. Click here for subscription information.

Competitors: see Automobile Sector for other companies

The Adbrands Company Profile of Porsche summarises the company's history and current operations. Subscribers may access the following website links:

Porsche website

Porsche Holding

Porsche Design Group

Click HERE to subscribe to Adbrands.net and access the profile and website links