SAP (Germany)

SAP is the world's leading provider of business management software, dominating its segment with an estimated 59% share, more than that of all four main competitors combined. (Oracle is #2 but growing fast). Click here for an Adbrands Snapshot of SAP (subscribers only). Adbrands Snapshots provide a summary analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and identify key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

Advertising: Which agencies handle advertising for SAP? The searchable account assignments database is available to full subscribers to Adbrands.net premium services. Click here for subscription information.

Competitors: see Information Technology Sector index for other companies

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