Siemens (Germany)

Siemens is among the world's largest electronics and engineering companies. Its operations span almost every sort of high-tech electrical engineering endeavour from traffic light systems to nuclear generators, and from RFID tracking chips to motors. However, several subsidiaries have struggled with underperformance in recent years and have been divested, while others have been bolstered through a series of acquisitions and a massive group-wide restructuring. The most significant development was the complete dismantling of what was once the group's biggest division. Siemens' mobile handsets and networks were badly dented by the downturn in the worldwide market after 2000. In 2005, the handsets business was sold to Taiwanese manufacturer BenQ. A year later, the group's telecoms infrastructure unit was merged into a joint venture with Nokia. Siemens plans to sell its stake in European computer manufacturer Fujitsu-Siemens in 2009. Siemens-branded domestic appliances are manufactured by another joint venture, BSH Bosch und Siemens. The group's radical overhaul was also overshadowed between 2006 and 2008 by the emergence of two corporate corruption scandals which claimed the jobs of several senior managers. Click here for the Adbrands.net profile (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

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Competitors: see Consumer Electronics and Consumer Services Sector indexes for other companies.

The Adbrands Company Profile of Siemens summarises the company's history and current operations. Subscribers may access the following website links:

Siemens website

Bosch Siemens Hausgeraete Group

Osram

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