Tchibo (Germany)

A household name in Germany, Tchibo is best-known for its coffee, the country's best-selling fresh roast brand. It also operates a large retail division selling consumer lifestyle products from clothing to computers. Controlled by the wealthy Herz family, its Reemtsma subsidiary was also for many years the country's dominant tobacco company. Tchibo sold that business in 2002 and used the resulting cash to acquire full control of Beiersdorf, makers of international skincare brand Nivea. Advertising Age estimated global measured advertising expenditure by Tchibo/Beiersdorf of $859m in 2006, making it the world's #34 advertiser. Click here for the Adbrands.net profile (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

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Competitors: see Non-Alcoholic Beverages for other companies

The Adbrands Company Profile of Tchibo summarises the company's history and current operations. Subscribers may access the following website links:

Tchibo Kaffee