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T-Mobile
is currently the world's second most international wireless telecoms brand (behind Vodafone),
operating in several European markets as well as the US. Wholly owned by German telecoms giant Deutsche
Telekom, the brand embarked on an ambitious expansion drive in 1999, acquiring several significant international wireless
businesses, including One2One in the UK and Voicestream and PowerTel in the US. The business is also one of the world's
leading developers of wi-fi internet connectivity. Continuing growth had made T-Mobile the biggest revenue centre within Deutsche
Telekom by the end of 2005. In 2009, however, there were signs that the group was beginning to consider a reduction of its
footprint to concentrate on more profitable markets. An important development was an agreement to merge T-Mobile's operations in
the UK with those of rival Orange to create the local market leader by customers. That
arrangement was completed in Spring 2010. Still more dramatic was a deal to exit the US in 2011, with the outright sale of T-Mobile in that market to AT&T.
However that plan was met with opposition from the US Justice Department and FCC on competition grounds, and was eventually abandoned at the end of the year.
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Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.
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The Adbrands Company Profile of T-Mobile summarises the company's history and current operations. Subscribers may access the following website links:
T-Mobile website
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