Volkswagen Brand (Germany)

Volkswagen is the core brand in the portfolio of Europe's largest automotive manufacturer, whose portfolio now houses eight or more other international marques. VW still dominates the Volkswagen Group, accounting for well over half of total sales. The brand has proved far more long-lived than its origins as a concept car for the Third Reich might have suggested. Reintroduced after World War II by Germany's post-war occupying authority, it was subsequently adopted as a symbol of the counter-culture revolution of the 1960s. Since then, VW has successfully modified its appeal to become arguably the most "classless" car of the modern age, with a broad appeal to all levels of society, underpinned by a reputation for fine engineering and consistently effective advertising, which features regularly among the winners at awards ceremonies around the globe. As a result, it remains well and truly the "people's car" it was originally designed to be.

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The Adbrands Company Profile of Volkswagen summarises the company's history and current operations. Subscribers may access the following website links: volkswagon

Volkswagen website

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