Carlsberg Group (Denmark)

"Probably the best beer in the world," is how Carlsberg memorably describes itself in an ad campaign (originally created by Saatchi & Saatchi) that has run continuously for more than 30 years. This world-famous brew is still one of the best-known global beers, produced locally at more than 80 sites in almost 50 countries. Carlsberg became the dominant force in Scandinavian beverages in 2000 following merger with Norwegian competitor Pripps Ringnes. In 2004 it strengthened its hand in Northern Europe with the acquisition of German brewer Holsten for E1bn. In 2007, it launched a joint bid to break up the UK's Scottish & Newcastle in partnership with Heineken. As a result of that deal, and consolidation among other companies, Carlsberg is now the world's #4 brewer. The main Carlsberg brand is supported by Tuborg, Holsten, Baltika and now Kronenbourg. Click here to access the Adbrands profile (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

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Carlsberg website

Tuborg	Dali
Kronenbourg	Ringnes
Pripps	Baltika
Holsten Pilsener	Kalnapilis
Utena	Aldaris
Saku	Feldschlosschen
Cardinal	Tetley's Bitter
Feldschlosschen	Mythos
Okocim	Battery
Koff	Falcon

Carlsberg worldwide

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