Carlsberg Group (Denmark)

"Probably the best beer in the world," is how Carlsberg memorably described itself in an ad campaign (originally created by Saatchi & Saatchi) that ran continuously for almost 40 years before coming to an end in 2011. This world-famous brew is still one of the best-known global beers, produced locally at more than 80 sites in almost 50 countries. Carlsberg became the dominant force in Scandinavian beverages in 2000 following merger with Norwegian competitor Pripps Ringnes. In 2004 it strengthened its hand in Northern Europe with the acquisition of German brewer Holsten for E1bn. In 2007, it launched a joint bid to break up the UK's Scottish & Newcastle in partnership with Heineken. As a result of that deal, and consolidation among other companies, Carlsberg is now the world's #4 brewer, although it remains heavily reliant upon Europe, where almost 90% of revenues are generated. The main Carlsberg brand is supported by Tuborg, Holsten, Baltika and now Kronenbourg.

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Carlsberg website

Tuborg	Dali
Kronenbourg	Ringnes
Pripps	Baltika
Holsten Pilsener	Kalnapilis
Utena	Aldaris
Saku	Feldschlosschen
Cardinal	Tetley's Bitter
Feldschlosschen	Mythos
Okocim	Battery
Koff	Falcon

Carlsberg worldwide

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