Havas Media (formerly MPG)
Havas Media is the umbrella for the media planning and buying units of marketing
service group Havas, of which the biggest and best known was until recently traditional global network MPG.
That business was officially rebranded as Havas Media in January 2013. Working alongside the main Havas Media network is secondary network Arena Media, a digital media and CRM division and a collection of
specialised sports and entertainment agencies. Operating mainly in Western Europe and the Americas,
MPG was the world's #8 network
in 2012 with billings of $17.8bn (according to Recma). As one of the smallest of the consolidated global media networks, Havas Media
has spent several years looking for a partner which might help boost its international coverage. So far, however, all attempts to strike a transformational deal have been frustrated. Most recently, overtures by Havas to Aegis
(parent of the Carat and Vizeum networks) were repeatedly blocked by that company's shareholders. Yet despite these
challenges, MPG's performance has steadily improved since 2005, and the Havas Media umbrella was created at the end of 2006 to
consolidate its various associated businesses under a single management team.
Recent stories from Adbrands Weekly Update:
Adbrands Weekly Update 28th Nov 2013:
Havas Media finally launched its first directly controlled office in Australia under the command of former Naked Communications leader Mike Wilson. Until now, the Havas Media brand has been run in Australia under license by homegrown media agency Mitchell & Partners. However this relationship
came under threat from Mitchells' acquisition by Aegis and then Dentsu. The Havas Media license ended this year, and the existing office has been split in two. Some staff and managers have moved across to the new Havas-owned business. The rest remain with Dentsu Aegis Network, and have joined with
the team from the group's digital agency Rodeo to form a new integrated creative and media agency, baptised as Huckleberry.
Adbrands Weekly Update 28th Nov 2013:
Otherwise, it was another grim week for Havas Media on the new business front. On the bright side it captured French media for Sodebo, a marketer of prepared sandwiches, salads and other snacks. Weighing down the other side of the scales were two big losses: its Spanish business for Beiersdorf, which consolidated
European media with MEC, but also French travel giant SNCF, which is moving to ZenithOptimedia. The loss of a French jewel like SNCF is particularly worrying for Havas, following as it does on the earlier losses of other substantial domestic accounts Air France and Danone.
Adbrands Weekly Update
21st Nov 2013: Havas endured another turbulent week of account gains and losses. On the plus side the group's second-string Arena Media network won the global business of Indonesian food giant Indofood, worth around $180m in billings, mainly in the Asia Pacific region. However the main Havas
Media network was obliged to surrender its prestigious Air France business to a combined KR Media and Maxus team, because of a conflict with the larger Emirates account it picked up earlier in the year.
Which clients does Havas Media handle? Find
out more from Adbrands Account Assignments
Who are the competitors of Havas Media? See Leading Media Agency Brands
Latest news about Havas Media? Click here for recent headlines from Adbrands Weekly Update
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Subscribers may access the following website links:
Havas Media website
| Havas Sports & Entertainment
|| Havas Digital
Adbrands Weekly Update 14th Nov 2013:
Danone consolidated media across Europe with GroupM; the business had previously been split between GroupM agencies and Havas Media, which loses key markets including France, Germany and Spain.
Adbrands Weekly Update 26th Sep 2013:
Havas Media won the combined Pernod-Ricard account from Vizeum
Adbrands Weekly Update 29th Aug 2013:
Havas Media triumphed in the review of global media for fast-expanding
Emirates airline. The account, worth around $150m in annual billings moves from Publicis Groupe agencies, which have managed the business since 2008.
Adbrands Weekly Update 15th Aug 2013:
PHD took two accounts from Havas Media: Carnival
Cruises in the US and Admiral Insurance in the UK.
Adbrands Weekly Update 4th Jul 2013:
Aeroports de Paris appointed Havas Media.
Adbrands Weekly Update 4th Apr 2013:
Steve Stretton, the last of the three original founders of direct marketing agency Archibald Ingall Stretton, is also stepping down from an executive role, although he will remain non-executive chairman. The agency, now AIS London and a subsidiary of Havas Media, is run by a new triumvirate of
Sarah Stratford, Geoff Gower and Stephen Watford.
Adbrands Weekly Update 24th Jan 2013:
Havas announced that it would drop the MPG brand for its media division and will consolidate all local offices under the name Havas Media. The rebranded business will also absorb all offices of MPG's digital media network Media Contacts. Arena Media, however, will continue to
operate separately as
the group's secondary media brand. MPG's CEO
Maria Luisa Francoli Plaza had already announced her resignation. She will
in effect be succeeded by Dominique Delport, previously CEO of Havas Media France. He becomes global managing director, reporting to Havas Media Group CEO Alfonso Rodes Vila. Michel Sibony was appointed to a new position of "global head of middle office", with responsibility for global planning
& buying operations.
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