Havas Media (formerly MPG)

Havas Media is the umbrella for the media planning and buying units of marketing service group Havas, of which the biggest and best known was until recently traditional global network MPG. That business was officially rebranded as Havas Media in January 2013. Working alongside the main Havas Media network is secondary network Arena Media, a digital media and CRM division and a collection of specialised sports and entertainment agencies. Operating mainly in Western Europe and the Americas, MPG was the world's #9 network in 2011 with billings of $17.0bn (according to Recma). As one of the smallest of the consolidated global media networks, Havas Media has spent several years looking for a partner which might help boost its international coverage. So far, however, all attempts to strike a transformational deal have been frustrated. Most recently, overtures by Havas to Aegis (parent of the Carat and Vizeum networks) were repeatedly blocked by that company's shareholders. Yet despite these challenges, MPG's performance has steadily improved since 2005, and the Havas Media umbrella was created at the end of 2006 to consolidate its various associated businesses under a single management team.

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Havas Media website

MPG	Media Contacts
Arena	Havas Digital
Cake	Havas Sports

Havas

MPG UK	MPG Austria
MPG Germany	MPG Argentina

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