Havas Media | MPG

Havas Media is the umbrella for the media planning and buying units of marketing service group Havas, of which the best known is traditional global network MPG. Working alongside MPG are secondary network Arena, a digital media and CRM division and a collection of specialised sports and entertainment agencies. Operating mainly in Western Europe and the Americas, MPG was the world's #9 network in 2010 with billings of $14.8bn (according to Recma). As one of the smallest of the consolidated global media networks, Havas Media has spent several years looking for a partner which might help boost its international coverage. So far, however, all attempts to strike a transformational deal have been frustrated. Most recently, overtures by Havas to Aegis (parent of the Carat and Vizeum networks) have repeatedly been blocked by that company's shareholders. Yet despite these challenges, MPG's performance has steadily improved since 2005, and the Havas Media umbrella was created at the end of 2006 to consolidate its various associated businesses under a single management team. Despite the failure of past negotiations, most industry observers still ultimately expect some form of alliance to be struck with Aegis. Havas chairman Vincent Bolloré is the biggest shareholder in both groups.

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Havas Media website

MPG	Media Contacts
Arena	Havas Digital
Cake	Havas Sports

Havas

MPG UK	MPG Austria
MPG Germany	MPG Argentina

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