Estimated Ad Expenditure 2006 US$8.8bn (source: ZenithOptimedia)


Spain's Leading Advertiser Companies in 2006 by advertising expenditure

Telefonica (E175m)  Organizacion Nacional de Ciegos Espanoles (E58m)
Procter & Gamble Espana (E103m) General Motors Espana (E53m)
El Corte Ingles (E94m)  DaimlerChrysler (E51m)
Volkswagen-Audi Espana (E86m) Coca Cola de Espana (E48m)
Renault Espana (E79m) Citroen (E46m)
L'Oreal Espana (E78m) Viajes Marsans (E45m)
Danone (E69m) Peugeot (E42m)
Vodafone Espana (E69m) Seat (E41m)
Ford Espana (E64m) Leche Pascual Espana (E39m)
ING Bank (E58m) Toyota (E38m)

Source: Anuncios / Infoadex

 Spain's leading brands in 2006 by estimated value
Corporate Identity Brands
Telefonica (E16.4bn) Zara (E3.4bn) Iberdrola (E484m)
Santander (E8.0bn) El Corte Ingles (E1.7bn)  El Pais (E436m)
BBVA (E5.4bn) La Caixa (E1.2bn) Iberia (E416m)
Banco Popular (E2.3bn) Mango (E521m) Real Madrid (E292m)
Repsol YPF (E887m) Caja Madrid (E489m) Prosegur (E286m)

Source: Interbrand

Spain's "Most Trusted" Brands in 2006

Car Mercedes Petrol Retailer Repsol YPF
Kitchen Appliance Fagor Mobile Phone Service Movistar
PC Hewlett Packard Vitamins Pharmaton
Mobile Phone Nokia Analgesic/Pain relief Aspirina (Bayer)
Camera Sony Cough /Cold remedy Frenadol (MSD/J&J)
Holiday Company Halcon Viajes Breakfast Cereal Kelloggs
Bank/Building Society BBVA Hair Care Pantene
Credit Card Visa Cosmetic L'Oréal
Insurance Company Mapfre Skin Care Nivea
ISP Telefonica Soap Powder Ariel (P&G)

 Source: Readers Digest Most Trusted Brands survey

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