Grupo Prisa (Spain)

Grupo Prisa is the dominant mediaowner in Spain with broad interests across all print media, cable and terrestrial broadcasting and radio. The company has steadily strengthened its domestic portfolio to stay ahead of competitors, and its move into international markets, mainly in Latin America, has been similarly cautious but methodical. Prisa's best known brand is El Pais, Spain's best-selling quality newspaper, and a long-established champion of civil liberties, founded in 1976, six months after the death of Spanish dictator General Franco, as the country struggled towards democracy. Currently, it also controls the company's leading pay TV network, Digital+. Click here for an Adbrands Profile of Grupo Prisa (subscribers only). Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

Competitors: see Media Sector index for other companies

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Grupo Prisa website

El Pais	40 Principales
Cinco Dias	Sogecable
As	Grupo Santillana
Rolling Stone	GDM
Cadena SER	Gran Via Musical.

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