Grupo Prisa (Spain)

Grupo Prisa is the dominant mediaowner in Spain with broad interests across all print media, cable and terrestrial broadcasting and radio. Prisa's best known brand is El Pais, Spain's best-selling quality newspaper, and a long-established champion of civil liberties, founded in 1976, six months after the death of Spanish dictator General Franco, as the country struggled towards democracy. The company has steadily strengthened its domestic portfolio to stay ahead of competitors, and its move into international markets, mainly in Latin America, has been similarly cautious but methodical. However the group's financial stability was badly dented in 2007 by an ill-fated attempt to restructure its cable and TV businesses. It still controls the company's leading pay TV network, Digital+, but sold significant shareholdings in that business to minority partners at the end of 2009.

Adbrands no longer profiles this company but subscribers may access account assignments and contact information. The searchable account assignments database is available to full subscribers to Adbrands.net premium services. Click here to access Adbrands account assignments (subscribers only); or see here for information on how to subscribe.

Adbrands Company Profiles assess more than 1,000 leading advertisers, brands and agencies, and examine each company's business record, geographic strength and comparative performance within its chosen sector, including strengths and weaknesses, history, up-to-date news and top-line financial information. What else does the company do? How did it originate? What other brands does it own? How is it performing in the market? With what other businesses is it affiliated?

Adbrands Account Assignments is a database tracking account management for the world's leading brands and companies. In other words, which advertising agency handles which accounts in which countries. Fully searchable by brand, brandowner company or advertising agency, the database now contains more than 15,000 worldwide account assignments for over 4,000 leading brands.

More about Company Profiles | More about Account Assignments

New to the industry? See here for a brief summary of how the agency business is structured.