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Grupo Santander
is Spain's largest financial group, and now one of the world's top ten. In terms of retail branches,
it is the global #1, with more than 14,000 outlets spread across 40 countries. Because of its concentration on retail rather
than investment banking, the group successfully sidestepped the credit derivatives crisis which eviscerated so many of its
US and European rivals during 2008. Instead, through sure and steady expansion, it has established itself as the largest
financial services group in Latin America, and the third largest consumer finance business in Europe. It acquired the UK's Abbey
in 2004, and got bigger still in 2007 following completion of the acquisition of ABN Amro's interests in Latin America. The
extraordinary turbulence of 2008 provided further acquisition opportunities, establishing Santander as Europe's biggest bank
by market value by September.
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Advertising: Adbrands Account Assignments tracks selected contact and agency information for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries. Adbrands subscribers may click here to access this information for Santander.
Competitors: See Financial & Insurance Sector for other companies
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Santander website
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