Telefonica (Spain)
Telefonica is Spain's main
telecoms operator, with an extensive fixed line service at home and in
Latin America as well as mobile
brands Movistar, Vivo and O2. A series of high profile and aggressive deals
during the late 1990s gave the group an important position in the
international communications and media market. Telefonica became
the leading telecoms business in Latin America, following the purchase of
a clutch of separate operators across the region. In Europe, the group
acquired stakes in broadcasters and television production companies, while
in North America it merged its Terra Networks internet business with
US-based Lycos to form online giant Terra-Lycos.
Not all of these deals proved successful. Like many telecoms
companies, Telefonica spent the next couple of years unpicking some of its
more extravagant purchases, before going back on the acquisition trail in
2006. Advertising Age estimated
global measured advertising expenditure of $549m in 2006, making
Telefonica the world's #58 advertiser. Click here to access the Adbrands profile (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major
markets.
Advertising: Which agencies handle advertising for Telefonica? The searchable account assignments database is available to full subscribers to Adbrands.net premium services. Click here for subscription information.
Competitors: See Telecoms Index for competitive companies
The Adbrands Company Profile of Telefonica summarises the company's history and current operations and also contains the following brand links:
Telefonica
website
|
MoviStar |
Sogecable |
|
Terra
|
O2 |
|
Vivo |
Atento |
|
Telefonica de
Argentina |
Compania
de Telefonos de Chile (CTC) |
|
Telesp (Brazil) |
Publiguias (Chile) |
|
Cesky Telekom |
Telefonica
del Peru |
|
Telefonica Moviles do Mexico |
Telefe
|
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