Telefonica (Spain)

Telefonica is Spain's main telecoms operator, with an extensive fixed line service at home and in Latin America, as well as three substantial mobile brands in Movistar, Vivo and O2. The group has established an important position in the international communications market through a series of high profile and aggressive deals. It became the leading telecoms business in Latin America following the purchase of a clutch of separate operators covering several separate countries across the region, and consolidated that position in 2010 by taking full control of Vivo of Brazil, the region's single biggest mobile service by subscribers. The group has become a leading force in other European markets as well through the acquisition of O2, a leading operator in the UK, Germany and other countries. A move into the media business proved less fruitful. During the 1990s, Telefonica acquired stakes in several broadcast and television production companies, and merged its Terra Networks internet business with Lycos of America to form a short-lived online giant. Most of those businesses were later sold or abandoned.

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The Adbrands Company Profile of Telefonica summarises the company's history and current operations and also contains the following brand links:

Telefonica website

MoviStar	Sogecable
Terra	O2
Vivo	Atento

Telefonica de Argentina	Compania de Telefonos de Chile (CTC)
Telesp (Brazil)	Telefonica Moviles do Mexico
Telefe	Telefonica del Peru

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