
Terra (Spain)


Terra is
the internet portal owned by Spanish telecoms giant Telefonica.
It has one of the largest global footprints
of any internet portal. It is
the #1 portal in Spanish and Portuguese language markets worldwide, operating in
18 countries in Latin America, as well as in Spain, where it is the local
equivalent (and rival) to AOL
and Yahoo. However the brand's
status has been downgraded somewhat since the late 1990s, when Terra set
out on an ultimately unsuccessful quest to become one of the the world's
biggest internet companies. During the first internet boom
Terra was spun out as a
separate company, and mounted an ambitious but ill-fated takeover of US search engine
Lycos.
Merged entity Terra Lycos had ambitions to be the world's most visited online
destination, but persistently lagged far behind its American competitors in more lucrative English-speaking
markets. From 2001 onwards the
business suffered from the triple whammy of a weak internet sector,
economic turmoil in its key region of South America, and the termination
of a lucrative strategic alliance with Bertelsmann.
In 2004 Telefonica sold the Lycos brand in all markets except Europe, and
merged Terra back into its existing fixed line businesses.
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The Adbrands Company Profile of Terra summarises the company's history and current
operations and also contains the following brand links:
Terra website

Terra |
Invertia |
Lycos Europe |
Rumbo |

Telefonica
SA
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