Nokia (Finland)

The massive explosion of wireless communications during the 1990s thrust Nokia into the global spotlight. The company is the world's leading mobile phone supplier as well as a top supplier of mobile, fixed and IP networks. It is Scandinavia's biggest company, and one of Europe's Top 10, with a market capitalisation which peaked at $102bn in 2001. The business suffered a temporary setback in 2004, when more stylish designs from competitors dented its market share, but Nokia regained its dominance of the market during 2005. Advertising Age estimated global measured advertising expenditure of $396m in 2006, making Nokia the world's #78 advertiser. Click here to access the Adbrands profile (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

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Competitors: Competitors include Motorola, Samsung, Siemens, Sony Ericsson and LG Group. See Consumer Electronics index for other companies.

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Nokia website

Nokia Mobile Phones	Nokia Networks
Nokia Venture Partners	Vertu
N-Gage	Symbian

Nokia worldwide

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