Nokia (Finland)

The massive explosion of wireless communications during the 1990s thrust Nokia into the global spotlight. The company is firmly established as the world's biggest mobile handset supplier as well as a leading manufacturer of mobile, fixed and IP networks. The company sells its phones in 130 countries, has offices in more than 50 and employs 125,000 people around the world. It is Finland's biggest company, accounting for almost a fifth of the country's exports. The business suffered a temporary setback in 2004, when more stylish designs from competitors dented its market share, but Nokia has regained its dominance since then. In 2008, its share of the global handset market reached a new high, accounting for four out of every ten phones sold. The group's Achilles heel, however, is North America, where its sales have steadily fallen since the mid-2000s. Despite an early lead in multimedia, Nokia has also been slow to catch up with smartphone leaders BlackBerry and Apple.

Since 2008, the main handset operations of the group have been structured as a single integrated business, although it comprises three separate divisions of Devices, Services and Markets. The Devices and Services business units are responsible for design and manufacturing of the company's core products and software, while the third business unit, Markets, is charged with implementation in local territories. In 2008 the company sold around 468m handsets worldwide, up around 7%. Converged smartphone devices accounted for 61m units. Advertising Age estimated global measured advertising expenditure of $450m in 2007, making Nokia the world's #77 advertiser.

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Competitors: Competitors include Motorola, Samsung, Siemens, Sony Ericsson and LG Group. See Consumer Electronics index for other companies.

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Nokia website

Nokia Mobile Phones	Nokia Siemens Networks
Navteq	Vertu
Ovi	Symbian

Nokia worldwide

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