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France's leading food group, Danone
has restructured its portfolio several times in recent years to concentrate on what are now four key market sectors, each of which places it
in direct competition with Swiss giant Nestle. It is already the world #1 in fresh
dairy foods, with a strong collection of healthy and innovative yogurt-based products. This is now the group's single biggest business, accounting for well over half of total revenues. Building upon this platform, it has also
established itself as one of the leaders in global infant foods and also medical nutrition, most recently with the acquisition of rival Royal
Numico. It is the world #2 in bottled water, having lost its lead to Nestle as a result of serious challenges in key markets such
as the US (where Danone trades as Dannon) and in China. Danone has steadily sold off all other businesses, including beer, cheese and sauces. In the most significant
such disposal, Danone agreed a deal in 2007 to sell its biscuits and crackers brands, a sector in which it was the worldwide #2,
to its main rival, Kraft.
Which agencies handle advertising for Danone? Find
out more from the Adbrands Account Assignments database
Who are the competitors of Danone? See Food Sector and Beverages
Sector for other companies
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Group Danone website
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