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E Leclerc is France's biggest supermarket brand by market share (although rival Carrefour
is bigger by revenues). The chain, which remains a co-operative, has built its reputation by battling against government
monopolies and price controls in order to sell high quality foods at rock-bottom prices. It regularly courts media headlines to
accuse suppliers or rivals of over-pricing. Leclerc has moved into a huge a variety of additional markets ranging from funerals to
travel services. It is also the country's foremost jeweller and a leading petrol retailer. The group has a less extensive network
outside France than Carrefour, but has a significant presence in Poland and Italy.
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Competitors: see also Retail Sector index for other companies
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