La Francaise des Jeux (France)

La Francaise des Jeux is France's state-run lottery group. It is the world #5 lottery by overall revenues (after the US, Italy, Spain and Germany), but the single biggest operator worldwide of instant win scratch cards. Click here for an Adbrands Snapshot of La Francaise des Jeux (subscribers only). Adbrands Snapshots provide a summary analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and identify key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

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