France Telecom (France)

France Telecom is Europe's second-biggest telecoms group. In 1999 and 2000, the company had expansion on its mind, establishing footholds in other European territories, not least the UK, where it snapped up ISP Freeserve and mobile service Orange, which has gradually become the umbrella for all its wireless and online operations. However, France Telecom's shopping spree brought with it substantial debts, which had risen to E70bn by 2002. That year the group almost outdid Vivendi for record corporate losses as it wrote off the value of several failed investments. Since then a new management team has restored the group's fortunes and begun the slow process of reducing its debt mountain. Advertising Age estimated global measured advertising expenditure of $730m in 2006, making France Telecom the world's #42 advertiser. Click here to access the Adbrands profile (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

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Competitors: see Telecoms Index for competitive companies

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France Telecom website

Orange	TP Group (Poland)
Voila	Globecast

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