Havas (France)

Havas was France's biggest advertising organisation until toppled by the phenomenal growth of arch-rival Publicis. The group is now the last remnant of what was once a second tier of smaller international marketing organisations, controlling two worldwide networks in Euro RSCG and smaller Arnold Worldwide, as well as media group MPG. However Havas suffered severe erosion of its position after 2001, with billings and revenues underperforming against other marketing groups, despite a general recovery in the worldwide industry. Fresh uncertainty about the group's future was raised by the intervention of corporate raider Vincent Bolloré, who seized effective control of Havas in 2005. Performance finally began to improve in 2006. Advertising Age ranked Havas as the #7 ad organisation worldwide in 2007 with revenues of around $2.1bn. Click here to access the Adbrands profile (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets..

Competitors: See ranking of Leading Advertising Groups Worldwide

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Havas website

Euro RSCG	Havas Media / MPG
Le Nouvel Eldorado	Scher Lafarge
W & Cie	Devarrieux Villaret
Single & Co	Archibald Ingall Stretton
Arnold Worldwide

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