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Havas Worldwide is the new name for the network known until September 2012 as Euro RSCG. It is one of France's two leading home-grown advertising brands, and has a
network which extends across 75 countries. After a turbulent few years, the agency returned to full strength in 2006 under a new
management team, and was rewarded with the accolade of Agency of the Year from the leading trade publications in both the US and
UK. It has continued to build its position since then, although the global network remains somewhat dependent on a collection of mostly French clients. It is the main advertising brand within the Havas group, and the core advertising
network is supported by an extensive marketing services offering. The agency is partnered within Havas by the Arnold Worldwide ad agency and media network Havas Media MPG. Euro RSCG's former flagship outpost in Paris has developed a separate identity of its own under the name BETC.
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Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.
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Havas Worldwide website
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