Havas Worldwide is the new name for the network known until September 2012 as Euro RSCG. It is one of France's two leading home-grown advertising brands, and has a network which extends across 75 countries. After a turbulent few years, the agency returned to full strength in 2006 under a new management team, and was rewarded with the accolade of Agency of the Year from the leading trade publications in both the US and UK. It has continued to build its position since then, although the global network remains somewhat dependent on a collection of mostly French clients. It is the main advertising brand within the Havas group, and the core advertising network is supported by an extensive marketing services offering. The agency is partnered within Havas by the Arnold Worldwide ad agency and media network Havas Media MPG. Euro RSCG's former flagship outpost in Paris has developed a separate identity of its own under the name BETC.
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Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.
Recent stories from Adbrands Weekly Update:
Adbrands Weekly Update 28th Nov 2013: Havas Worldwide won the consolidated creative business for Acer computers in the EMEA from Mother. The account will be handled out of Germany.
Adbrands Weekly Update 21st Nov 2013: Havas endured another turbulent week of account gains and losses. The Chicago office of creative network Havas Worldwide took the business of US pestkiller Terminix from Publicis Dallas; but lost its share of the UK Santander Bank account back to WCRS.
Adbrands Weekly Update 26th Sep 2013: Havas Worldwide promoted UK chairman Kate Robertson to an additional role as global co-president of the Havas Worldwide network, working alongside Andrew Bennett.
Adbrands Weekly Update 27th Jun 2013: Havas Worldwide global CEO Andrew Bennett has taken on the additional role as CEO of the network's under-performing New York office. At the same time, co-chairman Matt Ryan is leaving the agency, and there was a reshuffle of responsibilities among other executives. Lee Garfinkel becomes sole chairman, as well as chief creative officer for global brands.
Adbrands Weekly Update 21st Mar 2013: In Germany, Havas Worldwide's conflict agency Fuel was awarded creative for Volvo.
Adbrands Weekly Update 28th Feb 2013: Volvo shifted lead duties on US digital from Havas Worldwide to Arnold
Adbrands Weekly Update 10th Jan 2013: Havas named Andrew Bennett as president of the Havas Worldwide network (formerly known as Euro RSCG). Bennett moves across from sister agency Arnold Worldwide where he was succeeded as CEO by Robert LePlae.
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Havas Worldwide website
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