Estimated Ad Expenditure 2006 US$13.1bn (source: ZenithOptimedia)
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Vivendi (total E626m*) |
Bouygues Telecom (E182m) |
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PSA (E406m*) |
Nestle (E172m*) |
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L'Oreal (E360m*) |
Ferrero
(E164m) |
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France Telecom (E364m*) |
SNCF
(E163m) |
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Renault (E329m) |
Opel (E134m) |
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Carrefour (E273m*) |
Intermarche
/ Les
Mousquetaires (E132m) |
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Danone (E234m*) |
Volkswagen (E126m) |
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Procter & Gamble (E231m*) |
Toyota (E126m) |
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E
Leclerc (E222m) |
Ford (E121m) |
|
Unilever (E205m) |
La
Francaise des Jeux (E118m) |
* Some figures compiled by Adbrands from divisional expenditures estimated by TNS: France Telecom includes France Telecom fixed E75m; Orange E289m; Vivendi includes Universal Music E143m; SFR E299m; CanalSat E82m; Canal+ E102m PSA includes Citroen E193m, Peugeot E213m; Danone includes Danone E108m; Lu biscuits E74m; Danone Eaux E52m L'Oreal includes L'Oreal Paris E146m; La Scad E117m; Gemey Maybelline Garnier E97m; Nestle includes Nestle E140m; Nestle Waters E32m; Carrefour includes Carrefour E207m, Champion E66m; Procter & Gamble includes P&G E148m, Gillette E83m.
Source: CBNews/TNS Media Intelligence
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Louis Vuitton (LVMH) (E8.1bn) |
Cartier (Richemont)
(E2.5bn) |
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L'Oreal (E5.2bn) |
Moet & Chandon (LVMH) (E2.5bn) |
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BNP
Paribas (E4.7bn) |
Citroen (PSA Peugeot Citroen)
(E2.1bn) |
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Chanel (E4.0bn) |
Renault (E1.5bn) |
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Danone (E3.8bn) |
Michelin
(E1.3bn) |
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Carrefour (E3.7bn) |
Remy
Martin (E1.3bn) |
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Lancome (L'Oreal) (E3.5bn) |
Evian (Danone) (E1.3bn) |
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Societe
General (E3.4bn) |
Lacoste
(E1.2bn) |
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Peugeot (PSA Peugeot Citroen) (E3.2bn) |
Dior
(E1.2bn) |
|
Hermes
(E3.0bn) |
Total
(E1.0bn) |
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Orange (E2.9bn) |
Bic
(E1.0bn) |
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Hennessy (LVMH) (E2.7bn) |
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Source: Interbrand
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| Car | Renault | Petrol Retailer | Total |
| Kitchen Appliance | Brandt | Mobile Phone Service | Orange |
| PC | Hewlett Packard | Vitamins | Juvamine |
| Mobile Phone | Nokia | Analgesic/Pain relief | Doliprane (Sanofi-Aventis) |
| Camera | Canon | Cough /Cold remedy | Humex |
| Holiday Company | Club Med | Breakfast Cereal | Kelloggs |
| Bank/Building Society | Crédit Agricole | Hair Care | L'Oréal |
| Credit Card | Visa | Cosmetic | Yves Rocher |
| Insurance Company | AXA | Skin Care | Nivea |
| ISP | Wanadoo (France Telecom) | Soap Powder | Ariel (P&G) |
Source: Readers Digest Most Trusted Brands survey
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PPR |
Nestle Waters |
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Pernod-Ricard |
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