Ad Expenditure: US$11.47bn 2016 GroupM Forecast This Year Next Year Dec 2015

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France's Leading Advertisers in 2015 by ad expenditure

 Renault  Procter & Gamble
 Peugeot  Unilever
 E Leclerc  Carrefour
 Lidl  Citroen
 Orange  SFR

France's Leading Advertisers in 2014 by ad expenditure

 Renault  Ford  Mondelez
 Peugeot  Volkswagen  Canal+
 Orange  LASCAD (L'Oreal)  Nissan
 Citroen  Carrefour  SNCF
 E Leclerc  Intermarche  Toyota
 SFR  L'Oreal Paris  Auchan
 Unilever  Ferrero  Francaise des Jeux
 Procter & Gamble  Meetic  Reckitt Benckiser
 Bouygues Telecom  Systeme U  BNP Paribas
 McDonald's  Nestle  Ikea

Source: Kantar/Strategies

France's "Best" Global Brands 2015 by value

 Louis Vuitton (LVMH) ($22.3bn)  Danone ($8.6bn)
 Hermes ($10.9bn)  Cartier (Richemont) ($7.9bn)
 L'Oreal ($10.8bn)  Moet & Chandon (LVMH) ($4.1bn)
 Axa ($9.3bn)  

Source: Interbrand Best Global Brands 2015

France's "Most Trusted" Brands in 2012

Car Renault Petrol Retailer Total
Kitchen Appliance Whirlpool Mobile Phone Service Orange
PC HP Vitamins Juvamine
Mobile Phone Samsung Analgesic/Pain relief Doliprane (Sanofi)
Camera Canon Cough /Cold remedy Humex
Holiday Company Club Med Breakfast Cereal Kelloggs
Bank/Building Society Crédit Agricole Hair Care L'Oréal
Credit Card Visa Cosmetic Yves Rocher
Insurance Company AXA Skin Care Nivea
ISP France Telecom Soap Powder Ariel (P&G)

 Source: Readers Digest Most Trusted Brands survey

Other French Companies profiled in Adbrands

 Kering  Nestle Waters
 Pernod-Ricard  Axa
 Clarins  Remy Cointreau
 Sanofi  TF1
 Vivendi  Yves Rocher

Marketing News

 Strategies Online  CB News

 

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