Ad Expenditure: US$12.21bn 2017 GroupM Forecast This Year Next Year Dec 2016

Top Advertisers

France's Leading Advertisers in 2016 by ad expenditure

 Renault  Intermarche  FDJ
 Lidl  Ferrero  Nissan
 Procter & Gamble  McDonald's  Mondelez
 Peugeot  Volkswagen  Toyota
 E Leclerc  Bouygues Telecom  Canal+
 Citroen  Ford  Systeme U
 Carrefour  Nestle  Ikea
 Orange  Reckitt Benckiser  L'Oreal Paris
 Unilever  LASCAD (L'Oreal)  Coca-Cola
 SFR  PMU  Samsung

Source: Kantar/Strategies

France's "Best" Global Brands 2015 by value

 Louis Vuitton (LVMH) ($22.3bn)  Danone ($8.6bn)
 Hermes ($10.9bn)  Cartier (Richemont) ($7.9bn)
 L'Oreal ($10.8bn)  Moet & Chandon (LVMH) ($4.1bn)
 Axa ($9.3bn)  

Source: Interbrand Best Global Brands 2015

Other French Companies profiled in Adbrands

 Kering  Nestle Waters
 Pernod-Ricard  Axa
 Clarins  Remy Cointreau
 Sanofi  TF1
 Vivendi  Yves Rocher
 Auchan  Chanel
 Kering

Marketing News

 Strategies Online  CB News

 

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Other leading French Agencies and Advertisers profiled by Adbrands


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