L'Oreal (France)

L'Oreal is the global #1 in cosmetics with a portfolio that contains many of the world's biggest hair and beauty products, including such brands as Garnier, Maybelline and Lancome. It also markets fragrances and cosmetics under license for other companies such as Giorgio Armani and Ralph Lauren. More than 80% of group sales are generated outside France, with operations in every major territory. Since the 1980s the group has made North America a particular focus of attention, wrong-footing domestic rivals with dynamic marketing and a series of smart launches and clever acquisitions. Among the most recent of these were the purchase of ethical beauty products retailer Body Shop in 2006 and the YSL Beauté portfolio in 2008. Advertising Age estimated global measured advertising expenditure of $3.4bn in 2007, making L'Oreal the world's #3 advertiser.

Click here to access the Adbrands profile (subscribers only); or subscribe to Adbrands.net here. Adbrands coverage of L'Oreal is split across several pages. See also profiles of L'Oreal USA, L'Oreal UK and Maybelline. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

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Competitors: See Personal Care index for other companies

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L'Oreal website

L'Oreal Paris	Garnier
Lancome	Createurs De Beaute
Helena Rubinstein	Maybelline
Parfums Cacharel	Kerastase
Laboratoires Vichy	Ombrelle
Galderma	La Roche-Posay
L'Oreal Professional	Redken
Matrix Essentials	Giorgio Armani Parfums
L'Oreal Kids	Soft Sheen Carson
Shu Uemura	Kiehl's
L'Oreal Hair Science	L'Oreal HydraFresh
Ralph Lauren Fragrances	BioMedic
Biotherm	Sanofi-Aventis

L'Oreal UK	L'Oreal Germany
L'Oreal USA	L'Oreal Spain
L'Oreal Hungary	L'Oreal Korea
L'Oreal Italy	L'Oreal Japan

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