|
|
|||||||||||||||||||||||||||||||||||||||||||||||
|
|
LVMH's brand portfolio is a catalogue of the finest things
money can buy. It is the world's premier luxury goods company, controlling more than 50 exclusive brand names including
Louis Vuitton, Christian Dior, Givenchy, Moet & Chandon, TAG Heuer and Guerlain. These have been accumulated over the
years by LVMH's chairman, Bernard Arnault, earning him the title of France's richest man, as well as arguably the world's
most influential arbiter of good taste. One of Arnault's few failures was the two-year battle to add ultra-chic Gucci
to his collection. LVMH eventually admitted defeat in 2000, but instead negotiated a handsome payout for its interest. Advertising
Age estimated global measured advertising expenditure of $584m in 2007, making LVMH the world's #61 advertiser.
Click here to access the Adbrands profile (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.
Advertising: Which agencies handle advertising for LVMH? The searchable account assignments database is available to full subscribers to Adbrands.net premium services. Click here for subscription information from Adbrands.net
Competitors: See Retail Sector, Alcoholic Beverages Sector and Clothing Sector indexes for other companies
![]()
![]()
Subscribers may access the following website links:
LVMH website
![]()
|
|
|
|
|
|
|
|
|
|
|
Click HERE to subscribe to
Adbrands.net and access the profile and website links
Adbrands.net. All rights reserved
© Mind Advertising Ltd 1998-2010