LVMH (France)

LVMH's brand portfolio is a catalogue of the finest things money can buy. It is the world's premier luxury goods company, controlling more than 50 exclusive brand names including Louis Vuitton, Christian Dior, Givenchy, Moet & Chandon, TAG Heuer and Guerlain. These have been accumulated over the years by LVMH's chairman, Bernard Arnault, earning him the title of France's richest man, as well as its most influential arbiter of good taste. One of Arnault's few failures was the two-year battle to add ultra-chic Gucci to his collection. LVMH eventually admitted defeat in 2000, but instead negotiated a handsome payout for its interest. Advertising Age estimated global measured advertising expenditure of $456m in 2006, making LVMH the world's #70 advertiser. Click here to access the Adbrands profile (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

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Competitors: See Retail Sector, Alcoholic Beverages Sector and Clothing Sector indexes for other companies

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LVMH website

Louis Vuitton	Domaine Chandon
Sephora	Celine
eLuxury.com	Jardine Wines & Spirits
Moet & Chandon	La Tribune
Veuve Clicquot	Victoire Multimedia
Marc Jacobs	Globe Online
TAG Heuer	Prada
Kenzo	Acqua di Parma
Hennessy	Christian Dior
Givenchy	Cape Mentelle vineyard
Loewe	BeneFit Cosmetics
Fendi	Chateau d'Yquem
Thomas Pink	Cloudy Bay vineyard
Zenith	Mount Adam
Donna Karan	DFS Galleria
Berluti	Make Up Forever
Fresh	Fred
Guerlain	Investir
Ruinart	Omas
Belvedere vodka	Chopin vodka
Mercier	Emilio Pucci

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