MSL Group

MSL Group, created towards the end of 2009, is the latest stage in the evolution of Publicis Groupe's many public relations and corporate communications subsidiaries. These have been gradually merged over a period of years, initially in 2005 as Publicis PR & Corporate Communications. Following the departure of several group heads in 2009, management of this group was assigned to Olivier Fleurot, previous executive chairman of Publicis Worldwide. He announced the consolidation of all of the various brands under the umbrella of MS&L, already the biggest brand in the key North American market. Other group brands are gradually being phased out.

Click here for an Adbrands Snapshot of MSL Group (subscribers only). Adbrands Snapshots provide a summary analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and identify key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

Competitors: See also Top Global Public Relations Agencies index