PSA Peugeot Citroen (France)

PSA Peugeot Citroen is France's biggest carmaker, and the #2 across Europe, although each of its twin marques is outsold by Renault. The company's traditional focus on its domestic market, as well as recurrent financial problems during the 1980s and 1990s, have allowed Renault to threaten its dominance. Now PSA is attempting to kickstart international expansion through aggressive moves into the Asia, Latin America and the Middle East. However sales have remained doggedly flat for several years, hampered by a lack of new launches, and a new management team was installed at the end of 2006 to break the group out of its rut. Advertising Age estimated global measured advertising expenditure of $1.0bn in 2006, making Peugeot Citroen the world's #27 advertiser. Click here for the Adbrands.net profile (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

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PSA Peugeot Citroen website

Peugeot	Citroen
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Peugeot Citroen worldwide

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