PPR (France)

French conglomerate PPR (known as Pinault-Printemps-Redoute until 2006) specialises in two main sectors of luxury goods and retail. Gucci Group, which PPR acquired in 1999 in a bruising takeover battle with LVMH, is the umbrella for all its high-end fashion and accessories brands, and is the world's #3 luxury goods group behind LVMH and Richemont. However PPR is primarily France's biggest general retail group, controlling the store chains FNAC and Conforama as well as a substantial mail order business built around La Redoute and other catalogues, and a huge wholesale and distribution arm. It acquired control of sportswear group Puma in 2007. Click here to find out more (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

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PPR website

Gucci Group	FNAC Eveil et Jeux
FNAC	Surcouf
Conforama	La Maison de Valerie
La Redoute	Somewhere
Vertbaudet	Daxon
Empire Stores	Woman Within
Brylane Home	Cyrillus
Puma	CFAO
Roaman's

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