Publicis Groupe (France)

Publicis Groupe has forced its way into the top ranks of the world's leading marketing organisations through a string of canny and transformational acquisitions. Having learned painful lessons from a disastrous alliance with FCB during the 1990s, the group's acquisition of Saatchi & Saatchi in 2000 proved far more harmonious. Even more impressive was the agreed takeover of Leo Burnett two years later, combined with a strategic alliance with Dentsu which gave the French group a strong position in both the US and Japanese markets. (The Dentsu partnership was quietly terminated in 2012). After a shaky start, Publicis has shown itself to be a worthy rival to established giants WPP and Omnicom. Other jewels in the Publicis crown include multi-hub creative networks Bartle Bogle Hegarty, wholly owned since 2012, and Fallon. The group is especially strong in digital marketing. It acquired US-based Digitas in 2006, and has broadened that network's footprint significantly since then. A deal to acquire rival digital agency Razorfish allowed Publicis to overtake Interpublic and become the world's third largest marketing services group in 2009. A series of further small and medium-sized acquisitions followed between 2010 and 2012.

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Publicis Worldwide	Starcom Mediavest Worldwide
Leo Burnett Worldwide	Medias et Regies Europe
ZenithOptimedia	Publicis Healthcare Group
Bartle Bogle Hegarty	Fallon Worldwide
Saatchi & Saatchi	Bromley Communications
Kaplan Thaler	Beacon Communications
Masius	BMZ
Digitas	MSL Group
Pixelpark	Rosetta
Publicis Events Worldwide	Relay Worldwide

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