Publicis Groupe (France)

Publicis Groupe has forced its way into the top ranks of the world's leading marketing organisations through a string of canny and transformational acquisitions. Having learned painful lessons from a disastrous alliance with FCB during the 1990s, the group's acquisition of Saatchi & Saatchi in 2000 proved far more harmonious. Even more impressive was the agreed takeover of Leo Burnett two years later, combined with a strategic alliance with Dentsu, which gave the French group a strong position in both the US and Japanese markets. After a shaky start, Publicis has shown itself to be a worthy rival to established giants WPP and Omnicom. Other jewels in the Publicis crown include multi-hub creative networks Bartle Bogle Hegarty and Fallon, and direct/digital brand Digitas. Publicis Groupe was the #4 ad organisation worldwide in 2007 with revenues of around $6.4bn. Click here for the Adbrands Company Profile (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets..

Competitors: See ranking of Leading Advertising Groups Worldwide

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Publicis website

Publicis Worldwide	Starcom Mediavest Worldwide
Leo Burnett Worldwide	Medias et Regies Europe
ZenithOptimedia	Publicis Healthcare Group
Bartle Bogle Hegarty	Fallon Worldwide
Saatchi & Saatchi	Bromley Communications
Kaplan Thaler	Beacon Communications
Masius	BMZ
Digitas	Publicis PR & Corporate Communications
Publicis Events Worldwide	Relay Worldwide

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