Publicis Worldwide

Publicis Worldwide is the name of the biggest advertising network within the much-expanded Publicis Groupe, which now also houses the Saatchi & Saatchi and Leo Burnett networks. Originally founded just after the Second World War by entrepreneur Marcel Bleustein, the agency was one of the first in France to diversify into areas such as market research and multimedia. It began to establish an international presence in the 1970s, and steadily climbed the worldwide rankings over the next four decades through a series of canny acquisitions, and by absorbing several important outposts in the former D'Arcy Worldwide network. Advertising Age estimated worldwide advertising revenues of $875m in 2009.

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Which clients does Publicis Worldwide handle? The searchable account assignments database is available to full subscribers to Adbrands.net premium services. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

Competitors: see ranking of Leading Agency Brands Worldwide

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Publicis Worldwide website

Publicis Modem / Publicis Dialog	Marcel
Publicis Koufra	Duval Guillaume
d.pole	Republic

Publicis Groupe

Publicis USA	Publicis Poland
Publicis UK	Publicis Switzerland
Publicis Mojo Australia	Publicis Brazil
Publicis Netherlands	Publicis Germany
Publicis United Russia	Publicis Hungary
Publicis Spain	Publicis Italy

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