Renault (France)

Renault is one of the top two car and light commercial vehicle brands in Western Europe, but until recently it had only a minimal presence outside that region. However in a few key deals in 1999 and 2000, Renault transformed itself into a global force with substantial operations in Asia and a strong footprint in North America. Where once there was only the Renault brand, the group now controls Japanese marque Nissan, as well as Dacia in Eastern Europe and Samsung Motors in Korea. In 2007, the group agreed an important strategic partnership with Russian manufacturer AvtoVaz, which gives Renault effective management control of the widely known Lada car brand, and it is also the biggest shareholder in Swedish truck manufacturer Volvo. Advertising Age estimated global measured advertising expenditure of $873m in 2007, making Renault the world's #38 advertiser.

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Renault website

Nissan	Dacia
Renault Samsung Motors	RCI Banque
Renault Sport	Volvo

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