Renault (France)
Renault is
one of the top two car and light commercial vehicle
brands in
Western Europe, but until recently it had only a minimal presence outside that
region. However in a few key
deals in 1999 and 2000, Renault
transformed itself into a global force
with substantial operations in Asia and a strong footprint in North America.
Where once there was only the Renault brand, the group now controls Japanese
marque Nissan, as well as Dacia
in Eastern Europe
and Samsung Motors in Korea. In 2007, the group agreed an important strategic
partnership with Russian manufacturer AvtoVaz, which is expected to give Renault
effective management control of the widely known Lada car brand. Advertising Age estimated global measured advertising expenditure of
$834m in 2006, making Renault the world's #35 advertiser. Click here for the Adbrands.net
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Competitors: see Cars Sector index for other companies and brands
Subscribers may access the following website links:
Renault
website
| Nissan |
Dacia |
|
|
RCI Banque |
|
Renault Sport |
Volvo |
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