Yves Rocher (France)

Yves Rocher is one of France's leading skincare businesses, and the #2 specialist in Europe behind Beiersdorf. The company markets a broad range of products covering most personal beauty sectors, but specialising in facial and body care. All its products are made from natural ingredients. It is also the leader in mass-market fragrances across continental Europe. A major force in its domestic market, the group has diversified into several other areas. It manages a small portfolio of other personal care brands and is also the controlling shareholder in children's clothing company Petit Bateau. Click here for an Adbrands Profile of Yves Rocher (subscribers only). Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

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Competitors: see Personal Care Sector index for other companies

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Yves Rocher website

Daniel Jouvance	Le Monde en Parfum
Dr Pierre Ricaud	Galerie Noémie
Petit Bateau	Stanhome

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