Esprit is one of the world's most widely spread fashion brands, as well as being among the most valuable. Few other clothing businesses can boast such a cosmopolitan heritage. Founded in the US in the late 1960s, it became closely associated with avant-garde Italian design in the 1980s, but is now headquartered in Hong Kong (though registered in Bermuda), and does the largest proportion of its business by far in Germany. In its heyday in the US in the 1980s it was a pioneer in casual affordable sportswear before being overtaken by the likes of The Gap and Abercrombie & Fitch. More recently, the struggling US business has been eclipsed by its fast-growing European and Asian operations, prompting the group to withdraw from North America in 2011. Esprit now sells in around 25 countries around the globe through a network of more than 12,000 wholly-owned or wholesale outlets.
Which agencies handle advertising for Esprit? Find out more from the Adbrands Account Assignments database
Who are the competitors of Esprit? See Clothing & Fashion Companies for other companies.
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