Hutchison 3: Brand Profile

"3" is the brandname for the 3G mobile phone service launched in several countries around the world during 2003 by Hong Kong-based Hutchison Whampoa. Having scored huge success with its first mobile service Orange, Hutchison was hoping for a second bite with 3. But in a market suffering from fierce competition and substantial corporate debt, the service was initially plagued by technical problems and a shortage of handsets, falling well behind its original sales targets. Even so, Hutchison Whampoa has deep pockets and vowed to ride out the storm. Performance has improved considerably since 2004. Advertising Age estimated global measured advertising expenditure of $263m in 2004, making Hutchison Whampoa the world's #97 advertiser that year. Click here to access the Adbrands profile (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets..

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Competitors: see Telecoms Sector for other companies

The Adbrands Profile of Hutchison 3 summarises the brand's history and current operations. Subscribers may access the following website links:

3 website

Hutchison Whampoa

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