Estimated Ad Expenditure 2006 US$4.1bn (source: ZenithOptimedia)
India's leading advertisers in 2005 by media spend were:
Hindustan Lever ($99m) |
Dabur
India ($24m) |
|
Maruti Udyog (Suzuki) ($27m) |
Bajaj
Auto ($24m) |
|
Pepsico ($27m) |
Hero
Honda ($23m) |
|
LG Electronics ($25m) |
Nokia ($22m) |
|
Procter & Gamble ($25m) |
Paras
Pharmaceuticals ($22m) |
Source: Group M / M&M
India's "Most Admired" agencies in 2005
|
Ogilvy & Mather |
RK Swamy BBDO |
|
McCann Erickson India |
Saatchi & Saatchi |
|
Lowe Lintas |
iB&W Communications |
|
JWT India |
Euro RSCG |
|
Leo Burnett India |
Bates Enterprise |
|
Mudra Communications (DDB) |
Ambience Publicis |
|
Grey India |
SSC & B Lintas (Lowe) |
|
FCB Ulka |
Everest Brand Solutions |
|
Contract Advertising (JWT) |
Dentsu |
|
Rediffusion DY&R |
Interface |
Source: Economic Times Brand Equity Ad Agency Reckoner
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