Fast Track 
RECENTLY ADDED PROFILES

TOP ADVERTISING TERRITORIES
by ad expenditure
in 2007

USA ($179.3bn)
Japan ($41.5bn)
UK ($23.3bn)
Germany ($21.7bn)
China ($15.0bn)
France ($12.9bn)
Italy ($11.2bn)
Spain ($9.8bn)
Brazil ($9.7bn)
S Korea ($9.7bn)

(ZenithOptimedia)

by forecast ad expenditure in 2010
USA ($194.1bn)
Japan ($43.4bn)
UK ($27.9bn)
Germany ($22.7bn)
China ($24.3bn)
Russia ($17.2bn)
Brazil ($14.2bn)
France ($13.5bn)
Italy ($12.3bn)
S Korea ($11.8bn)

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Everything you need to know to evaluate the leading agencies 
and advertisers in the world's major advertising markets

Adbrands Company Profiles assess more than 1,000 leading advertisers, brands and agencies, and examine each company's business record, geographic strength and comparative performance within its chosen sector, including strengths and weaknesses, history, up-to-date news and top-line financial information. What else does the company do? How did it originate? What other brands does it own? How is it performing in the market? With what other businesses is it affiliated? 

The Account Assignments database tracks account management for the world's leading brands and companies. In other words, which advertising agency handles which accounts in which countries. Fully searchable by brand, brandowner company or advertising agency, the database now contains more than 15,000 worldwide account assignments for over 4,000 leading brands.

More about Company Profiles | More about Account Assignments

New to the industry? See here for a brief summary of how the agency business is structured.

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Recently Revised Brand Profiles and Snapshots
Publicis Healthcare Draftfcb River Island
Octagon Worldwide Dailey & Associates Walkers Crisps
Mullen Casanova Pendrill O2
Momentum Worldwide Capital One Next
Modernista! Campbell Mithun New Look
Merkle Bravo Group Leagas Delaney
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K&L Advertising Avrett Free & Ginsberg Delaney Lund Knox Warren
Jack Morton Arnold Worldwide CDP
Gotham StrawberryFrog / Amsterdam Volvo
GolinHarris Arc Worldwide Nintendo
Draftfcb Healthcare Weetabix Mitsubishi UFG Financial

Most Requested Profiles 1Q 2008

Agencies Advertisers & Brands
Starcom MediaVest DDB Worldwide Procter & Gamble Diageo
OMD Ogilvy & Mather Coca-Cola Walt Disney
Mediaedge:CIA MindShare Unilever Apple
BBDO McCann Erickson Kraft Foods Ford
Carat DraftFCB LVMH Verizon
ZenithOptimedia JWT L'Oreal PepsiCo
Initiative Universal McCann Sony SABMiller
Y&R Saatchi & Saatchi Nike American Express
MediaCom Bartle Bogle Hegarty Johnson & Johnson Target
TBWA Worldwide Wieden & Kennedy Toyota Tesco

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