Alfa Romeo and Lancia: classic advertising

Classic advertising for Fiat's Alfa Romeo and Lancia brands. Click here for the main Fiat Group page on adbrands.net.

RRichard Gere swaps Hollywood for Tibet in a new spot from summer 2008, which was promptly followed by an apology to the Chinese government from Lancia's CEO
Launch campaign for the new Alfa Romeo Spider from 2007

Carla Bruni, now Mme Sarkozy, stars in a 2008 ad for Lancia

German campaign for the new Spider, also from 2007

The Lancia "Angel" spot from 2007, featuring
designer Stefano Gabbana (of Dolce &. Gabbana fame)

The 2007 Italian ad for the Alfa Sportwagon

A second Lancia spot with Carla Bruni

"Blind Girl", a 2007 ad for the Alfa Brera

A 2008 spot for the new Ypsilon, again featuring Stefano Gabbana

The Italian ad campaign for Alfa Romeo featured a long-running series of spots starring a sloth, under the Stay Alive banner

A characteristically complex ad for the Lancia Y10 from director Michel Gondry

An older campaign for the Alfa sportwagon, with Catherine Zeta-Jones