Barilla (Italy)


Barilla is the world's #1 pasta manufacturer, and Italy's leading baked foods company with a wide range of cakes, pastries and crackers alongside pasta. Brands include Barilla, Pavesi, Panem, Mulino Bianco and the Scandinavian crispbread range Wasa. In recent years it has expanded aggressively but not always successfully into other sectors. It acquired Germany's bakery giant Kamps in 2002, but later sold that business at a loss. It also owns France's leading branded bread, Harrys. Perhaps surprisingly in an industry dominated by corporate multinationals, Barilla remains a family business, run by the three great-grandsons of founder Pietro Barilla. 

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Subscribers may access the following website links:

Barilla website

Barilla pasta   Pavesi
Mulino Bianco Wasa

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