Barilla (Italy)

Barilla is the world's #1 pasta manufacturer, and Italy's leading baked foods company with a wide range of cakes, pastries and crackers alongside pasta. Brands include Barilla, Pavesi, Panem, Mulino Bianco and Wasa. In recent years it has expanded aggressively into other sectors, acquiring Germany's bakery giant Kamps in 2002. More surprisingly in an industry dominated by corporate multinationals, Barilla is still a family business, run by the three great-grandsons of founder Pietro Barilla. Click here to access the Adbrands profile (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

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Competitors: see also Food Sector index for other companies

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Barilla website

Barilla pasta	Gran Milano
Kamps	Wasa
Le Tre Marie	Mulino Bianco

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