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Barilla is the world's #1 pasta manufacturer, and Italy's leading baked foods company with a wide range of cakes, pastries and crackers
alongside pasta. Brands include Barilla, Pavesi, Panem, Mulino Bianco and the Scandinavian crispbread range Wasa. In recent years it has expanded aggressively but not always successfully into
other sectors. It acquired Germany's bakery giant Kamps in 2002, but later sold that business at a loss. It also owns France's leading branded bread, Harrys. Perhaps surprisingly in an industry dominated by corporate
multinationals, Barilla remains a family business, run by the three great-grandsons of founder Pietro Barilla.
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