Buitoni: Brand Profile


Selected Buitoni advertising

Buitoni is the umbrella for an extensive range of Italian foods owned by Nestlé since 1988. Best-known for its dry pasta, the range also extends in some countries to fresh pasta as well as sauces, cheese, frozen meals and pizzas. Once one of Nestle's key global brands, it has now effectively been discontinued in some markets (including the UK) to allow the group to concentrate on other products. However, it remains a key brand in Italy, the US and Germany.

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Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets. 


The Adbrands Company Profile of Buitoni summarises the company's history and current operations, and contains the following links: butoni buttoni

Buitoni website

Nestle

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