Campari Group (Italy)

Gruppo Campari is Italy's biggest spirits and wine company. As a result of a series of acquisitions since 1995, it has successfully transformed itself from a one-brand business in Italy into a global player with a portfolio of more than 40 premium brands. Its home territory still accounts for the biggest proportion of sales, thanks to core brands Campari and Cinzano and imported spirits which the group distributes under contract. But Campari also has a fast-expanding collection of other premium tipples including Skyy vodka, Glen Grant whisky, Ouzo 12 and best-selling Brazilian brandy Dreher's. Click here to find out more (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

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Competitors: see Alcoholic Beverages Sector for other companies

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Gruppo Campari website

Campari	Skyy 90
Cinzano	Aperol
Skyy	Sella & Mosca
Glen Grant	X Rated
Ouzo 12	Cabo Wabo

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