Diesel (Italy)

Urban outfitter Diesel has grown into one of the world's coolest clothing labels, or as the company likes to describe itself, "the Haute Couture of casual". In fact Diesel has inherited a mantle previously held by the likes of Benetton in the 1970s and Levi's in the 1980s and early 1990s, but shifted it unapologetically upscale, successfully establishing the market for ultra-cool battered jeans with prices averaging $240 per pair. Click here for an Adbrands Snapshot of Diesel (subscribers only). Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

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Diesel website

Diesel	Sophia Kokosolaki
55DSL	Viktor & Rolf
Martin Margiela	DSquared
Diesel For Successful Living	Pelican Hotel

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