Grupo Ferrero (Italy)

Family-controlled Ferrero is one of world's biggest confectioners with a collection of international brands including Ferrero Rocher specialty chocolates, Nutella spread and Tic Tac mints. But its most important brand is Kinder, which encompasses a large number of different confectionery products, including Kinder Surprise chocolate toy eggs and a variety of bars, cakes and chilled desserts. Kinder is one of Italy's most international brands with global sales in excess of E2bn. At home the group markets a substantial range of additional products including beverages, and it also has an extensive presence in Germany. Advertising Age estimated global measured advertising expenditure of $820m in 2007, making Ferrero the world's #43 advertiser.

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Nutella	Kinder Surprise (Canada)
Estathe	Giotto
Mon Cheri	Duplo
Ferrero Rocher (USA)	Tic Tac (USA)
Kinder Cereali (Italy)	Milch Schnitte (Germany)

Ferrero USA	Ferrero Mexico
Ferrero Germany	Ferrero France
Kinder Egg (Brazil)	Ferrero Snacks (Italy)
Kinder Surprise (Austria)	Kinder Cereali (Italy)
Kinder Surprise (Russia)	Kinder Surprise (Italy)
Kinder Surprise (UK)	Nutella (Italy)
Ferrero Group Argentina	Kinder Surprise (UK)
Nutella (Germany)	Nutella (Austria)
TicTac (Germany)	Nutella (USA)
Milch Schnitte (Germany)	Ferrero Group (Russia)

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