Gucci (Italy)
Gucci
had earned a reputation as one of the world's most fought-over fashion brands
before finally achieving stability within the portfolio of French retail group PPR. During the
1980s, it was the centrepiece in an astonishing family saga of money and power, intrigue and
even murder. After 1993, there were no Guccis at Gucci. Instead
the partnership between
designer Tom Ford and businessman Domenico de Sole restored glamour and prestige
to the business after years of neglect. However, the mercurial success of the
business led to a bitter hostile takeover bid by
luxury goods giant LVMH. Gucci survived,
only to end up as the subsidiary of LVMH's arch-rival PPR. Ford and de Sole left in 2004, prompting forecasts of
impending disaster. So far, the soothsayers have been proved wrong, and Gucci
has in fact delivered greater success since then than ever before. Click here to access the Adbrands profile (subscribers only)
(subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets..
Advertising: Which agencies handle advertising for Gucci? The searchable account assignments database is available to full subscribers to Adbrands.net premium services. Click here for subscription information.
Competitors: see Fashion & Clothing Sector index for other companies
Subscribers may access the following website links:
Gucci website
|
Gucci
|
Stella McCartney
|
|
Yves St
Laurent
|
Alexander McQueen
|
|
Balenciaga
|
|
|
|
|
|
|
Click HERE to subscribe to Adbrands.net and access the profile and website links
