Ad Expenditure: US$8.49bn 2017 GroupM Forecast This Year Next Year Dec 2016

Top Advertisers

Italy's leading advertisers in 2015 were:

 Procter & Gamble  Nestle
 Ferrero  Wind
 Volkswagen  PSA Peugeot Citroen
 Fiat  Fater (Procter & Gamble)
 Barilla  Ford
 Vodafone  Bolton
 Telecom Italia  Danone
 L'Oreal  Renault
 Unilever  LVMH
 Sky  Mondelez

Source: ABI Nielsen/GroupM

Other Italian Companies profiled in Adbrands

 Armani  Buitoni
 Benetton  Gucci
 Bertolli  Prada
 Perfetti Van Melle  Luxottica

Top Advertising Agencies

Italy's leading agencies in 2002 were:

 Armando Testa Group  Leo Burnett
 McCann-Erickson Italiana  Milano & Grey
 Young & Rubicam Italia  Lowe Pirella
 J. Walter Thompson Italy  Ogilvy & Mather
 BGS D'Arcy  Euro RSCG

Source: Ilte.net

Other Agencies

 D'Adda, Lorenzini, Vigorelli, BBDO

Italy's leading media agencies in 2004 by billings were:

 Mediaedge:CIA  ZenithOptimedia 
 Carat  Media Italia
 Mindshare  MediaCom
 OMD  Universal McCann
 Starcom SMG  Initiative

Source: RECMA/MediaSet

Local Marketing News

 AssoComunicazione   Pubblicita Italia

Other leading Italian Agencies and Advertisers profiled by Adbrands


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